Joe Wicks - The Instagram Sensation

Now, if you don't know who Joe Wicks is (A.K.A The Body Coach), then quite frankly you have been living under a rock for the past year.

Joe is the king of Instagram, I was first introduced to him by my boyfriend (Danny) just before he became the household name that he is now, this was when Instagram first introduced 15 seconds videos to their app. A mobile was thrust in front of my face and I was welcomed to the world of Midget Trees.

Ever since then I never really looked back, I followed him on every form of social media, attempting to recreate the food that he made in his short and sweet videos. Joe had this amazing ability of capturing the attention of millions within a matter of weeks and he was an internet sensation.

He now has a fitness DVD and 3 recipe books, with a fourth coming in the near future. We cannot get enough of this guy! But why?

It may have something to do with the way he has made food fun, with his multitude of catchphrases - 'Midget Trees' (formally known as broccoli), 'In with the Lucy Bee' (a brand of coconut oil) 'Prepping like a boss' (preparing meals for the week). All of these scattered with the odd use of 'wallop' and 'bosh' made watching his food videos entertaining and engaging.

'Midget Trees' is the one that is most memorable to me, it reminds me of the silly child-like descriptions offered by Roald Dahl in almost all of his books. Why is it that we engage so much with amusing descriptions of our food?

By referring to broccoli as 'midget trees', this makes us forget that broccoli is a vegetable (something that many of us avoid). It removes us from the idea of what we are actually eating, making it more accessible and engaging. Eating healthy is no longer a chore, Joe has found this great balance of eating good food whilst also having a great time cooking it.  

Follow me onto my post and I will share my favorite recipe from his book (with my own personal adaption)

Introduction - The Big World of Food

Food is EVERYWHERE. 

We live and breathe it at every moment (well at least I do). 

If I'm not eating, I am pondering what my next meal will be. Even craving things I know I shouldn't have if I want to look good for that well deserved beach holiday in the summer. 

We live in a society now where everything is pretty much instant. Fast food has been with us for quite some time, but with the introduction of PrimeNow my food cravings that were merely just a small thought in my forever hungry brain, can be delivered to me within a few hours. The best part of the deal being, I don't even have to leave my home, it's all done via an app on my phone. (F.Y.I only on the odd occasion am I that lazy)  

How we view food has completely changed recently too, thanks to Facebook/Instagram/Twitter. I don't think I have gone a day without seeing a quick 15 second video showing me how to prepare a fabulous looking dish that looks so simple, yet when I attempt to make it... the end result isn't as promising!

Along with this, I feel as though we are more aware of what we are eating. Clean eating is becoming a really big thing, what we put into our bodies really reflects how we appear on the outside. Essentially, we are what we eat! 

Please follow me on my journey of discovery - in this blog, I aim to explore different food bloggers, their writing style, as well as documenting my own personal food journey, through literature!